AI Insights · Timothy · July 2023
Top 5 Beauty Retail Applications in Denmark in Q2 2023
Discover the performance of the top 5 beauty retail applications in Denmark during Q2 2023, based on download and active user trends.
During the second quarter of 2023, the top 5 beauty retail applications in Denmark showed varied performance trends in terms of downloads and active users. Here are the highlights:
Gamla versionen Sephora experienced fluctuations in weekly downloads, starting at around 1.2K at the end of March and peaking at 1.9K in the first week of April. Downloads then saw a decline, reaching a low of 786 in the week of May 22, before recovering to 1.3K by the end of June. Active users for the app grew steadily from 85 at the end of March to approximately 163 by the end of the quarter.
LOOKFANTASTIC: Beauty & Makeup also saw varied download numbers, with an early peak of 303 in the last week of April and a subsequent decline to 211 by the end of June. The app maintained a consistent number of active users, hovering around 900 to 1K throughout the quarter, peaking at 1K in the final week of May.
CHARLOTTE TILBURY showed a notable increase in weekly downloads towards the end of June, jumping from 28 in mid-June to 176 by the last week of the month. Active users for this app also saw a significant rise, starting at 91 in early June and reaching 196 by the end of the month.
BEAUTY BAY had relatively low download numbers throughout the quarter, with a peak of 42 in early May. Active users remained fairly stable, ranging between 168 and 205 during the period, with a slight decline towards the end of June.
Lastly, Lush Fresh Handmade Cosmetics showed minimal download activity, with weekly downloads fluctuating between 1 and 10 throughout the quarter. No data was available for active users.
These insights are based on data from Sensor Tower. For more detailed analytics, be sure to visit Sensor Tower's platform.
